What does it mean and why should we use it?


Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries obtain better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably cotton, handicrafts, coffee, cocoa, sugar, tea, bananas, honey, wine, fresh fruit, chocolate, flowers and gold.


Organic cotton is generally understood as cotton, from non genetically modified plants, that is to be grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides. Its production also promotes and enhances biodiversity and biological cycles.

Non-organic cotton is the second most pesticide-laden crop in the world. Five of the top nine pesticides used on cotton (cyanide, dicofol, naled, propargite and trifluralin) are known cancer-causing chemicals. Not only can you protect your baby, but by allowing farmers to farm organically, they and their families can live a more prosperous and healthy life that allows crop rotation and non-reliance on pesticide and fertiliser sellers.


Naturally organic, bamboo is grown without pesticides or fertilisers. Bamboo canes are organically sourced and its yarn is luxuriously soft and feels like silky cashmere. Moso bamboo is one of the worlds fastest growing plants, growing up to a metre in a day. As bamboo is a grass, once cut it will regenerate quickly without the need for replanting. It grows very densely and so the yield per acre is excellent in comparison to cotton.

Eco-friendly – one of the most positive things about bamboo is that it absorbs 35% more carbon dioxide than equivalent stands of trees. More bamboo would help to cut the globally rising levels of carbon dioxide and help in the fight against global warming. The porous nature of bamboo fibre makes it breathable and extremely comfortable against the skin and is thermo-regulating – keeps the wearer warm in cool weather.

Like Organic cotton, bamboo’s natural properties make it non-irritating so perfect used in baby wear for babies extra sensitive skin.


Known as “Hair of the Angels” – Alpaca fiber is recognized as some of the finest natural fiber in the world. For thousands of years, Alpaca fleece and fiber was considered the garment of royalty because it is rare, luxuriously soft, and more durable than wool.

Originally raised only in the southern hemisphere, there has been an awakening to the benefits of raising and caring for alpacas in North America.

Although still considered rare, alpaca is becoming more widely known for it’s silky-softness and natural benefits to the people it touches and to our planet.

Alpaca fiber has a hollow core, unlike wool which allows the fiber to breathe and is why it is so comfortable. The hollow core traps pockets of air which act as insulators against both heat and cold. Our alpaca fiber is smoother than silk and extremely light, with the touch of cashmere, but finer, warmer and more durable.

Because Alpaca fiber does not contain lanolin (unlike wool), it is naturally hypo-allergenic. It is also naturally flame retardant and water resistant.

Alpacas are not killed for their fur. The fur is mainly from baby Alpacas – or “cria” – which have died of natural causes as the weaker animals often perish in the harsh Andean winter. Alpacas can live for 20 years, promising a lifetime of shearing potential of far greater value than a single pelt.


Cashmere is a luxuriant wool that the fashion-conscious has dreamed of wearing against their skin. Its silken feel, feather-light weight, and appreciable status make it highly desirable. Despite the glamour associated with cashmere, it hails from humble beginnings. It is the wool or fur of the Kashmir goat. Kashmir goats are primarily raised in Mongolia, but many are bred in Iran, Tibet, India and China.

Goats are not killed for their wool but harvested during their annual molting season through the shedding or the shearing of their down. In the frigid high desert climates where most of the goats are raised, the dense inner coat guards against harsh winter weather, but once seasons change, goats begin to lose the protective layer of down.


Although ‘fluffy’ in appearance, the fibres of a merino sheep wool are lighter than any other sheep’s wool, reducing the scratchy, heavy sensation that many people associate with a thick woolen jumper, which is why merino is used in “next to the skin” clothing and is ideal for baby’s sensitive skin.

Merino wool is so natural, it contains keratin elements, which are also found in our own bodies, giving us healthy hair and nails. It is what gives our ‘dead’ cells a glossy, silky feeling, and this is also found in Merino Wool.

Merino wool works in the same manner as down, which is created from high lofting tendril feathers from birds and fowl. The small fibres allow air to be held in a pocket form, and merino wool retains the heat you create when moving for warmth and insulation. However, because Merino Wool is also a breathable fibre, it can also release this heat when needed so you don’t overheat, making it ideal for babies.

Leave a Reply